SMO

Social Media Optimization (SMO) has the objective of website promotion just like search engine marketing, but in a different manner. It is a set of methods for generating publicity through social media, online communities and community websites.

At Bullseyefind.com, we conduct an SMO campaign for your website by taking the following steps:

• Increasing your linkability: The first step in an SMO campaign, which literally decides it success, is to increase the linkability of the content in your site. It is essential for optimizing your site for social media. We advise adding a blog to make your content more visible to your visitors. Other methods can be creating white papers, thought pieces, or even simply aggregating content from other Internet sources that are in a useful format.

• Making tagging and book marking easy: The process of tagging is an important step. It becomes easier to tag pages by adding features such as a quick button. We ensure that pages include a list of relevant tags and suggested notes for a link. We also make sure that your pages are tagged first on popular social book marking sites.

• Helping your content travel: Our experts make sure that we create portable content for you such as PDFs, video files and audio files. We also submit them to all relevant websites related to the theme of your website. This way your content can travel further. This ultimately may result in getting links back to your site.

• Rewarding inbound links: Inbound links also known as one-way links or non-reciprocal links are highly critical in giving your site top rankings in search results and also overall rankings. In order to encourage more of such links, we make use of permanent links. Also, we list recent linking blogs on your site, which provides a reward of visibility to all those who link to you.

• Encouraging the mash up: In this, data from more than one source are combined into a single integrated tool, thereby creating a new and distinct web service that was not originally provided by either source. We too encourage it as it pays more when you let other sites use your content. Syndicating your content through RSS (Really Simple Syndication) also makes it easy for others to create mash ups. This will ultimately help in driving traffic to your website.  

So in a nutshell, it can be said that we search for SMO websites, create your community in that and finally, take care of your content to make SMO campaigning for your website a big success. There are basically three methods of SMO. These are mentioned below:

• Adding RSS (Really Simple Syndication) feeds: RSS is a family of Web feed formats that are used to publish frequent updates such as news headlines, blog entries or digital media files in a standardized format. An RSS document contains either a summary of content from an associated website or the full text. The benefit of RSS is that it makes it possible for people to keep up with their favorite websites in an automated manner that can be piped into special programs or filtered displays.
• Adding a 'Digg This' button: Digg is a website made for people to discover and share content from anywhere on the Internet by submitting links and stories and also voting and commenting on submitted links and stories. The success of this website prompted the creation of other social networking sites with a story submission and voting system. So, adding a 'Digg This' button on your community would mean that members of your community, even visitors, can also post their comments about the blogs written on your site. 
• Blogging and incorporating third party community functionalities such as You Tube videos.