Properly used, SEO and PPC each offer distinct advantages for successful Internet Marketing. PPC is a costly quick solution. SEO builds a long-term cost-effective business asset.

Pay Per Click (PPC) has a short term value; PPC can yield quick results.

• PPC can jump start your web site traffic until your SEO campaign yields full results.
• PPC can help you research proper keyword selection.
• PPC can help you efficiently test the effectiveness of your sales conversion strategy.
• PPC can be useful for market research on a limited budget.

SEO is your Wiser More Cost Effective
Long Term Market Strategy.

Financial Advantages of SEO and PPC

One of the advantages of well done SEO over PPC, is skillful SEO is a business asset. Over time it builds a much stronger stream of targeted traffic for much less money.

Once you’re ranking well for an important keyword, that stream of traffic can get quite large. It will continue over time, but your SEO costs will stay constant.

With PPC, even if you do it well, the only way to increase your stream of traffic is to spend more money.  An analogy could be, with pay per clicks you are buying water by the cup.  With skillful SEO you have built a more enduring pipe line to the well.

Psychological Advantages of SEO and PPC: Credibility

All of us have experienced how we more naturally want to click on the left side of the search engine page – the organic listings - rather than the right side or top – the Pay Per Click advertising.

We intuitively know somehow that the websites listed organically on the left, “deserve” to be there, while the PPC Adwords are really advertisements and are simply paying to be there.

The links on the left side of the page, (the organic listings), have more credibility and are often more relevant to the topic of our search. They tend to be more worthy of our time and attention.

In conclusion:

• SEO and PPC can both be useful approaches to Internet marketing when optimally applied.
• SEO gives better return on investment in the long run.

For more information about PPC and additional Internet Marketing strategies which supplement SEO, click here.

It is also important to understand the difference between Branding versus SEO when planning a business marketing strategy.

Or you can return from SEO and PPC to Bullseyefind's Home Page.