Our SEO advice for content writing can improve your communication with both web site visitors and search engine spiders. The following tips help insure your message is heard.

Just as writing for giving speeches is different than writing for the printed page, writing for websites has some unique guidelines for effective communication.  Your website pages should be written to communicate effectively to both your human visitors and also the search engine spiders that will evaluate your site.

SEO advice for communicating information to human website visitors:

• Keep sentences short
• Use active verbs
• Use bullet points and bolding to present your information with visual interest
• Favor simple, more commonly used words when possible
• Use plenty of white space on page to allow for easy reading
• Replace vague text with specific terminology and relevant SEO keywords
• Explain technical words in plain English
• Generously provide unique quality information that your website visitors are seeking
• Write as if you care about the subject matter
• Write as if you’re speaking directly to an interested friend, not an abstract audience

SEO advice for communicating information to website crawlers:

• Use a unique and relevant title to name each page
• Include appropriate SEO keywords in the page title and through out the page. Including appropriate SEO keywords on your site is extremely important because the search engines are text-centric.
• Use accurate description tags to make search engine listings more informative
• Add text captions to pictures and other media presentations
• Optimize flash animations and video with alternative text content for the crawlers to find

Following these guidelines can significantly enhance the quality of your web site content and raise your website’s search engine ranking. Developing good web site content takes time, practice, and work. It is well worth the effort. The results of a well written website are measurable both in terms of website traffic and business growth.

Now you can find out steps you can take to help convert your web site vistors into we site customers with SEO Tips to Increase Business Growth.

Here is our previous article on SEO Tip for Keyword Selection.

Or read more about Web Site Content, one of the critical foundations of effective SEO.

You can return from SEO Advice for Content Writing to Bullseyefind Home Page.