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PPC


Apart from effective and affordable SEO Techniques with proven results, we at Bullseyefind.com also provide you with PPC Consultation. PPC stands for Pay Per Click. As the name suggests, it means an online advertising format where you pay each time a person clicks on the search results featuring your ad and website URL.

Unlike good organic search engine rankings which typically take months to achieve, PPC can be implemented quickly. In addition, it can also be turned on and off as needed, depending on your company's budget and current promotions. PPC Advertisements are ranked higher or lower on a search results page based on a combination of popularity and how much your organization is willing to pay to advertise using each search word or phrase. So, in other words, PPC allows you to buy your way to the top of search results pages.

PPC advertisements are generally bought through Google and Yahoo. They can also display these advertisements on smaller, affiliate search engines.

At Bullseyefind.com, we follow a thorough process to make your PPC campaign a success. It involves the following steps:

  • Thorough analysis of your site to make recommendations for any changes required on the site and getting your approval for the same.
  • Finalizing the technical changes to be done on the site.
  • Finalizing the PPC account structure, taking into account the products or services that you need to advertise, site structure or navigation, budget allocation to be done among various products or services, and Geo targeting for different products or services.
  • Keyword research & finalization.
  • Negative keyword research & finalization.
  • Ad copy creation for individual Ad groups.
  • Deciding specific landing pages for different Ad groups.
  • Deciding upon the keyword match types to be used for different keywords.
  • Once all the site changes are done and the final set of keywords, negatives, ad copies and landing pages is approved by the client, the set up is uploaded.
  • You will be informed that the set up has been uploaded and kept in paused state for a final check before we make it live.
  • Setting up the necessary goals in Google Analytics, if required.
  • Once the codes are in place and your consent has been obtained on the paused account set up, the PPC campaign is made live.

We take ample efforts not only in starting your PPC campaign, but also in managing it on a daily basis. This includes daily bidding on the keywords, observation of the campaign for at least one week to make necessary changes, weekly report creation and all other revisions that are essential to be implemented from time to time.

So, if you need to start your PPC campaign, let us offer our services. Just contact us. We will work towards delivering you the desired results.