Use Internet Marketing strategies like SEO Basics, pay per click advertising, and blog marketing to increase website traffic and build your business.

Depending on the nature of your business and the potential customers you are seeking, the following Internet Marketing Strategies may be worthwhile marketing initiatives which supplement your SEO Basics Internet Marketing campaign.

Pay Per Click Advertising

Pay per Click advertising is another way to get on the first page of the search engine. It’s like renting space. You pay to have your ad show up when a visitor types in one or more of your keywords.

These ads are called sponsored links or sponsored ads. Typically they appear on the right side of the search engine page. People know that these are paid ads. You have to “bid” against competing advertisers for how much you are willing to pay to have your ad appear. (The listings on the left side of the search page are called natural or organic listings.)

For example, if you sell vintage wines, you bid on the keyword "vintage wine," hoping a user types those words in the search engine. You hope the potential customer will see your ad, click on it, come to your site, and buy your product.

You pay for your ad only when the user clicks on it. Google AdWords and Yahoo! Search Marketing (formerly Overture) are currently the largest PPC providers.

SEO and PPC each offer unique marketing opportunities. When properly use, PPC can be quickly implemented. And it goes away when you stop paying for the ads. SEO, when properly done, builds a long-term cost-effective business asset.

Interactive Advertising
Interactive advertising uses banner ads, flash presentations and other interactive media to elicit active participation from web site viewers. They promote your products and services and educate prospects. If well crafted, interactive advertising allows you to give a richer presentation of the products and services you are offering. 

E-Mail Marketing
E-mail marketing includes e-mails and online newsletters.  It is a form of permission-based, relationship marketing. Once people opt to receive periodic information announcements about your products and services, you have the opportunity to convert prospects, retain customers and build and solidify your customer base.

Blog Marketing
A blog is a regularly updated collection of content. From a business marketing view, blogs offer many benefits. Blogs provide an easy way to introduce fresh, relevant content to your site on a regular basis. Fresh content attracts more attention from the search engines. For some web sites blogs are an appropriate tool to help increase search engine ranking.

Blog marketing techniques enable your company to make efficient use of existing social networks and online communities to promote your company, and your brand. This method of "word of mouth advertising" has proved much more effective than many companies' larger "traditional" outsourced advertising campaigns.

White Paper Marketing
White papers are designed to promote your business solutions as they relate to a specific topic. They also help position your business as a credible leader in a specific field or industry. And, since white papers are distributed typically after a prospect’s contact information is collected, they can be very effective lead generators.

Read about SEO Basics for an overview of SEO.

Find out about Pay Per Clicks and its relation to SEO. They each have specific strengths. Sometimes its beneficial to use them both.